Our Content Policy says what is not allowed. These guidelines say what good looks like. They are the standards we hold ourselves to and expect of everyone publishing here.
GullyPage has no followers, no feed and no algorithm deciding who gets seen. That removes most of the incentives that make people behave badly online. What is left is straightforward: be who you say you are, and publish things worth reading.
Be who you say you are
Use your real professional identity. Your name, your qualifications, your history. If you are early in your career, say so — a student page that is honestly a student page is more credible than one dressed up as something else, and readers can tell the difference.
If a qualification is in progress, mark it as in progress. If a role ended, give it an end date. Precision reads as confidence; vagueness reads as evasion.
Publish what you actually know
The strongest posts come from work you have genuinely done. A dermatologist writing about skin is worth more than a dermatologist writing about markets.
Where you are drawing on someone else’s work — a study, a guideline, a rule change, a colleague’s idea — say so and link to it. Attribution costs one line and is the difference between an expert and an aggregator.
Write for the reader, not the search engine
A post should be useful to a person who reads it once on a phone. Keyword stuffing, repetitive posting and pages built only to rank do not help readers, and they will not help you here — every GullyPage lives on its own address, so gaming discovery damages the only reputation involved: yours.
Respect other people’s privacy
Do not publish anyone else’s personal information without their consent. This applies especially to client, patient and student examples: anonymise them properly, and get written consent before publishing anything identifiable, including photographs.
A case study that could identify someone who did not agree to appear is not a case study. It is a disclosure.
Be clear about your interests
If you are writing about a product you sell, a company you advise, or a service you are paid to promote, disclose it in the post. Readers can weigh a recommendation from someone with an interest — they cannot weigh one they do not know about.
Disagree professionally
Professional disagreement is valuable, and GullyPage has no comment section, so disagreement here means publishing a considered response on your own page. Address the argument, not the person. Do not use your page to run a campaign against an individual.
Handle enquiries the way you would want to be treated
People who write to you through your contact form have given you their details for one purpose: to hear back about their enquiry. Do not add them to a mailing list, do not pass their details on, and do not use them for anything else without asking.
If you cannot help, a short reply saying so is better than silence.
Report what looks wrong
If you find a page claiming credentials that do not exist, impersonating someone, or publishing advice that could hurt somebody, report it. Use the report link on the page or write to care@gullysystem.com. Reports are reviewed by a person, not a filter.
The credibility of your own page depends partly on the credibility of the platform it sits on. That is a shared interest.
What happens when guidelines are not met
These guidelines are principles, and most of them are not separately enforceable — we do not suspend accounts for writing dull posts. Where behaviour crosses into the Content Policy, the actions and response times set out there apply.